Are you looking for a new and improved way to market your business? Facebook marketing could be the answer you are looking for. Facebook literally can put you in contact with millions. Keep reading to find out more.
Integrate your Facebook page with your other campaigns. Place links to your Facebook page on your blog, website, and in the signature of your professional emails. It would help if you drew attention to your Facebook page by presenting it as a way to get access to exclusive content and more promotional offers.
If you are using Facebook to market your business, make sure that you fill in the "about" section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers, and other helpful information about your business.
Do not let the excitement over your page die down. Commit yourself to update at least a few times a week. If you do not, your followers will feel neglected, and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.
Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image that has more than 20% text, it will be rejected, and you've wasted your time. Instead, be creative and create an image that captures your audience's attention.
When working on Facebook fan engagement through building conversation, lean towards posting easy-to-answer questions. If you post complex questions, you won't get many responses, and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Make sure your Facebook page looks great. Appearance is essential in marketing. If your page looks terrible, people are less likely to want to visit it. Make sure it looks nice but is easy to explore and navigate. Choose a profile picture that looks appropriate and covers enough of your page.
Make sure to answer every question or comment left on the wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Facebook posts can often be similar to phone calls, in which case you would respond and answer any questions.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't checking out your page at work. Do your research to figure out when you should be posting.
Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or anything they would like to see added to your business. Try to keep the topics for dialogue positive. Please do not ask them what .the worst experience they had with you or one of your products was
Always integrate your Facebook page with your website. The look and feel of the Facebook pages need to match your website and other social media accounts. For example, if your website is primarily red with custom graphics, use the same graphics and colors on your Facebook page for a more authentic look.
Have fun with your Facebook marketing. This seems like an odd tip, but it's imperative. A lot of people approach Facebook marketing as a serious job. It is, but your tone can't be too serious. This is a social medium where people gather to have a good time talking. If your brand feels like a stick in the mud, you won't get much traction.
Stay active on your Facebook page. Using Facebook to market your business is more than simply setting up a profile and hoping people find it randomly. You need to stay active on your page and post status updates, pictures and respond to comments and questions regularly.
Ask questions on your Facebook page. To learn more about your audience and what they like and don't like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.
Do not try to use your personal Facebook page to attract fans. This is not a good idea because personal users have friend limits that business users don't. You don't want someone to try to join your page only to be told that you have reached your limit. They probably won't come back to try another time.
Now you can see that with a bit of time and effort, Facebook marketing can be a great tool. Try the ideas that fit your business and learn what works and what doesn't. Soon, you will be reaching a global audience of millions!
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